We from the travel and tourism industry have several tools we use to network and promote our services and products. Among the most important tools is our participation in exhibitions, either as exhibitors or as visitors. Exhibitions or trade fairs or trade shows or what ever they are called, they are B2B, B2C, local, international, niche…you name it. Few are worth the time and money – but when we talk about ITB Berlin then its a whole different ball game. ITB Berlin has written the book called exhibitions, conferences, shows, fairs, etc. Although other exhibitions are at best stagnant, if not at a downward trent – ITB Berlin manages to expand and innovate.